{"id":2677,"date":"2026-02-05T11:17:49","date_gmt":"2026-02-05T11:17:49","guid":{"rendered":"http:\/\/localhost:10019\/?post_type=what-we-do&#038;p=2677"},"modified":"2026-02-05T11:18:24","modified_gmt":"2026-02-05T11:18:24","slug":"communication-for-advocacy-cap","status":"publish","type":"what-we-do","link":"https:\/\/dev.qrolic.com\/rhu-block-theme\/what-we-do\/communication-for-advocacy-cap\/","title":{"rendered":"Communication for Advocacy (CAP)"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-h-3-font-size\">About the Project:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Communication for Advocacy\u00a0Project (CAP), is\u00a0a project run under the advocacy and communications unit, and is\u00a0implemented\u00a0at all\u00a0Reproductive Health Uganda (RHU)\u00a0branches. The project, which draws its focus on mainly media and communications engagement, aims at increasing awareness, importance, understanding- and improving\u00a0access to and use of-\u00a0sexual reproductive health and rights (SRHR)\u00a0services, information, and supplies by increasing funds, increasing\u00a0services\/commodities uptake among policymakers and consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-h-3-font-size\">Project Goals &amp; Objectives:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The\u00a0goal\u00a0of the project\u00a0is\u00a0to increase awareness, importance, and understanding and improve access to and use of SRHR services, information, and supplies by increasing funds, increase services\/commodities uptake among policymakers and consumers<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-h-4-font-size\">Specific Objectives:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase awareness, understanding and importance of SRHR services among policy makers\/leaders and consumers\u00a0\u00a0<\/li>\n\n\n\n<li>Strengthen documentation of SRHR issues<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"514\" src=\"https:\/\/dev.qrolic.com\/rhu-block-theme\/wp-content\/uploads\/2026\/02\/fire-award.webp\" alt=\"fire-award\" class=\"wp-image-2684\" srcset=\"https:\/\/dev.qrolic.com\/rhu-block-theme\/wp-content\/uploads\/2026\/02\/fire-award.webp 505w, https:\/\/dev.qrolic.com\/rhu-block-theme\/wp-content\/uploads\/2026\/02\/fire-award-295x300.webp 295w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-h-4-font-size\">Target Group<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CAP is&nbsp;a&nbsp;far- reaching&nbsp;project, as it&nbsp;targets different groups of people that are potential stakeholders in increasing awareness and uptake of SRHR services. These include men, women, young people, and policy makers to mention but a few.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-h-4-font-size\">Project&#8217;s theory of change<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The project acknowledges\u00a0and addresses\u00a0the need for more advocacy\u00a0and\u00a0communication, in order to draw the attention of different stake holders (especially policy makers), to not only improve on the SRHR policy environment, but also increase the funding for SRHR services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-h-4-font-size\">How CAP will get there<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">CAP aims at increasing\u00a0the access to accurate and appropriate SRHR information and services, by using effective communication and advocacy strategies to create, increase and strengthen awareness and understanding of SRHR\u00a0services and the how to curb down the\u00a0issues and\u00a0challenges surrounding it.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to accomplish this, RHU has set out to accomplish the project\u2019s goal by implementing various activities that are tailored to each objective.&nbsp;The outcomes that have resulted from&nbsp;implementation of these activities have played a unique role of creating demand and building consciousness about the importance of SRHR at both local and national level and amongst all key stakeholders in SRHR development. Following the annual report of 2019, some of these outcomes include;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>720 radio spots messages, jingles, deejay mentions and radio announcements were run on local FM radio stations in six districts of Kampala, Mbarara, Mityana, Kabale, Luwero and Fort Portal. In addition, 9 radio talk shows were run in 2 of these districts. These supported in demand creation and mobilisation for services at the respective RHU clinics and outreach activities \u2013 e.g. in Luwero radio announcements were used to mobilise clients for 33 outreach activities over a period of three months.\u00a0<\/li>\n\n\n\n<li>An article about RHU\u2019s interventions published in the ministry of health annual health sector magazine. Over 5000 copies of this magazine were produced and distributed to different stakeholders and partners. This is contributing to RHU\u2019s visibility at national level and supported our advocacy efforts especially with the Ministry of Health\u00a0<\/li>\n\n\n\n<li>Produced an assortment of advocacy and IEC materials including pull up banners, PVC banners, tear drop banners, brochures and briefers. These are being used at different RHU events and advocacy engagements at different levels\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">As we continue to work towards our goal, we continue to\u00a0Increase budget allocation to communication interventions to facilitate radio programmes especially for radio talk shows in order to improve radio engagements for more dialogue and understanding of the issues with direct\u00a0feedback from the public. By doing so, this\u00a0will contribute to increasing RHU visibility and reputation, and improve community sensitization on SRH issues\u00a0and in the long run\u00a0increase awareness, importance, and understanding and improve access to and use of SRHR services, information, and supplies by increasing funds, increase services\/commodities uptake among policymakers and consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0goal\u00a0of the project\u00a0is\u00a0to increase awareness, importance, and understanding and improve access to and use of SRHR services, information, and supplies by increasing funds, increase services\/commodities uptake among policymakers and consumers<\/p>\n","protected":false},"featured_media":2678,"template":"","what_we_do_category":[64],"class_list":["post-2677","what-we-do","type-what-we-do","status-publish","has-post-thumbnail","hentry","what_we_do_category-advocacy"],"_links":{"self":[{"href":"https:\/\/dev.qrolic.com\/rhu-block-theme\/wp-json\/wp\/v2\/what-we-do\/2677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.qrolic.com\/rhu-block-theme\/wp-json\/wp\/v2\/what-we-do"}],"about":[{"href":"https:\/\/dev.qrolic.com\/rhu-block-theme\/wp-json\/wp\/v2\/types\/what-we-do"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.qrolic.com\/rhu-block-theme\/wp-json\/wp\/v2\/media\/2678"}],"wp:attachment":[{"href":"https:\/\/dev.qrolic.com\/rhu-block-theme\/wp-json\/wp\/v2\/media?parent=2677"}],"wp:term":[{"taxonomy":"what_we_do_category","embeddable":true,"href":"https:\/\/dev.qrolic.com\/rhu-block-theme\/wp-json\/wp\/v2\/what_we_do_category?post=2677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}